bruno amaral

This is My Notebook

We all contain multitudes. People are much more than their Social Media, and those platforms don't give us much room to build on.

This is my playground and scrapbook where I share what I know, what I do, and what I am thinking about.

Inside these pages there are blog posts, in-depth articles, projects, and even games. Each of them, a different piece of me.

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Latest Writing

weekly notes

Humane AI's PR Nightmare, Building Our AI Assistants, and Internal Communication

PR crisis for Humane and its AI Pin The idea is simple but the execution is hard. This pin is your personal assistant and can be worn on clothing so you can reach it anytime. Or at least that’s the promise. Marques Brownlee called it “The Worst Product I’ve Ever Reviewed… For Now”. https://www.youtube.com/watch?v=TitZV6k8zfA This led to a curious result. Some of us are used to reading bad reviews that go viral, and know what to expect: a reaction from the company to improve it for their customers.
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by Bruno Amaral, 28-Apr-2024

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Stories

Dive into a story or project

black and white photo of a male figure surrounded by fog
Puzzled Storytelling Crypto Novel

Can you solve the puzzles to unlock the next chapter?

photo of an open notebook with a pencil between the pages
Weekly Notes

Short review of the week and useful tools

photo of a coffee cup and a brown notebook
creativity The Coffee Journal

I know very well why this notebook exists and why I began writting down loose thoughts and scribbles.

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